Is it time to cut back on social media?
Nowadays we hear of new social networks, new social tools and new apps being used in the work place and people often have to adapt and acquire new skills to keep up with this fast paced technology. Here’s a good question to reflect on: are people spending too much time trying to learn the quirks of the new technology they are asked to use at work? Could this time be spent more efficiently?
A few useful insights given by Alexandra Samuel, vice president of social media at Vision Critical include thoughts about how we should pick our platform based on the services and outcomes we expect from choosing a certain social media network or an app. The platform we chose should solve a particular problem for us, and allows us to achieve something we otherwise couldn’t have been able to without that tool. For example, if Google+ is going to allow me to keep up with 98 co-workers, and direct messages in a fashion I won’t be able to with twitter, then Google+ should be my chosen network.
“It’s time to cut back on social media” claims Dorie Clark, a strategy consultant and blogger at HBR. Her thoughts are in alignment with Alexandra Samuel. People need to think about which platforms best speak to their strengths. For a company promoting visual products, Pinterest or Instagram might be a better choice than Twitter, but people who share ideas and thoughts as part of their job might fare better with Twitter or blogging.
I believe that we should really think about our audience, and how we can spend more focused time on a social media that will achieve the desired objectives for the company we work for. Spreading ourselves thin and trying to be effective on every social network out there might be a bit of a struggle, and inefficient. I say, chose your platform wisely. Thoughts?
Article reference: http://blogs.hbr.org/ideacast/2012/12/boost-your-productivity-with-s.html