Think about the last time you went a day without checking your Facebook account. How about your Twitter or any other social media site for that matter? Odds are, you probably haven’t had many of these days—I know I haven’t. It has become ingrained in our culture. When I wake up in the morning, I go through the daily routine: first I check my emails (maybe class was canceled), then it’s off to Facebook to hopefully see that little red circle with notifications, and finally it’s time to get informed about the world’s happenings via Twitter. Suddenly twenty minutes pass and I’m going to be late to class. Dinner conversation dies or get boring? Let me check-in on Foursquare real quick. I love social media and I will never be without it. To be honest, it’s an addiction that I know I can never quit. Maybe it’s the FOMO (fear of missing out) syndrome but I won’t ever be able to go a day without social media.
Social media is the one drug that we are all addicted to and no one is present at the intervention. Good. Why should we? It lets awesome videos like this go viral #kidpresident2040. It brought “Call Me Maybe” to the USA. It can let people from all over the world take top university classes. It even chose Roger Federer’s tennis shoes for the 2013 Australian Open. It is certainly safe to say that the benefits outweigh the costs. Erik Qualman put out a social media video earlier this month that said that 92% of children under the age of 2 have a digital shadow. If your parents are big social media users, looks like you have no choice but to use it too. It’s in your blood.
This week I came across an article that argued that social media is making us more envious and less social instead of bringing us all together. Believe me, I know how it feels to see pictures of the beach in St. Thomas when you just finished shoveling snow off the driveway but those feelings aren’t strong enough for me to delete my account. Facebook is such an important means of communication that deleting it would affect others much more than it would affect me. Leaving a popular social media site is akin to receiving a phone call from a party that you can’t attend because you’re sick in bed with the flu. Torture.
Social media empowers us by putting us in chargeof our own brand image. We share what we want to share and untag unflattering photos. With one post or tweet, we have the power to enhance or destroy our reputations. The capabilities are limitless for both individuals and for companies big and small. By taking this class, I hope to discover how a business can use social media to its advantage. When should a company utilize social media? Is it necessary for a B2B to have a social media presence since they aren’t interacting with the end consumer? Throughout these next couple of months, I look forward to receiving that answers to these questions and many more. Too much social media? There’s no such thing.