Social media has rapidly evolved over the last decade. With the first email sent in the 1970’s, social media has since taken over. What has been interesting for me is the way that different age groups and generations use social media. I, along with the rest of society, have been trying to figure it out. It’s the topic of conversation throughout the world. What’s the deal with social media? How is it useful for me? How does it affect business? What is the future of social media? These are all questions that I hope to be able to answer by the end of this course. Social media is not just a trend; it is the future of our culture.
Upon entering the business world, I want to be well informed on how best to use social media. I believe that many people have not had a formal education on social media and its effects on business and society as a whole. This leads people to be misled and make assumptions about social media that might not necessarily be true.
The topic of debate has been: is social media good or bad? As with everything, there are different perspectives and sides to the argument. I believe that it is in between and cannot be considered good or bad. It depends on how you use it or abuse it.
It is an easy and convenient way to stay connected to people. People are able to maintain strong relationships with others that are far away, that they are unable to meet personally. After graduating from high school and college, I have friends in all different parts of the country. Social media allows my friends and I to easily keep each other updated on our lives. People are also able to meet and connect with others that share the same interests.
Information is more accessible through social media. News gets to people faster and people are able to keep up with what is going on in the world. In addition, people are able to voice their opinions to a large audience.
Social media is useful for businesses in promoting their products and/or services. Businesses are able to get customer feedback through social media to better align their products and/or services with customer needs. They can reach an audience that they previously were not able to and get their brand out there. Employees are able to connect and share information across the business.
To some, social media runs their lives. They are constantly checking all of their accounts for the latest updates. It distracts them from their schoolwork and/or jobs. People are more concerned with what their friends are doing on social media rather than on their obligations in their careers or school life.
Face to face interaction and traditional relationships has been replaced with online interactions. People hide behind their computers or phones and isolate themselves. They are losing their social skills due to social media.