With their site launching in October and their app launching in November, Pheed has been able to climb to the top of the app store as the #1 social networking app, this is above both Facebook and Twitter. Not only that, but Pheed is now #16 out of all free apps in the app store.
You are probably wondering what Pheed is. Pheed was founded by O.D. Kobo and inspired from Facebook, Twitter, Tumblr, and Instagram. So what did Kobo do? He took all those social media sites and combined them into one and called it Pheed. So original, right?
Lets break it down:
1. The log in screen
First of all the background is a picture of someone’s hands tattooed and it says “Express Yourself”. To me, this is telling users that you can express yourself by putting permanent ink on your body…ok great first message Pheed! Secondly, they ask you to sign in via Facebook, Twitter, or email. If Pheed wants to be its own social media platform they shouldn’t be having users sign in using other social media platforms. If I remember correctly Facebook or Twitter asked me to sign up via email. Other social media sites that aren’t so big, however, do ask you sign up the same way Pheed does. Nonetheless, if Pheed is trying to draw users away from Facebook and Twitter, they should be using Facebook and Twitter for signing up.
2. Create new Pheed
This is the same as creating a new tweet on twitter, new status on Facebook, or new photo on Instagram. It allows you to write text, add audio, add photo, add video, add a broadcast/event. It also allows you to copyright your pheed. An advantage it has over twitter is that a pheed can be 420 characters compared to twitters 140 characters. No longer will people have to shorten their thoughts!
Pheed has created their own timeline, not to get confused with the Facebook timeline, it is very different. The Pheed timeline is the same as a Facebook newsfeed. The timeline shows text, photos, video, audio, and broadcasts of people you are following. When reading someone else’s pheed, pheed allows you to choose from the following buttons “I love this”, “I don’t love this”, “Keep this”, or you can flag it. You can also share a pheed on Twitter, Facebook, Tumblr, or via email, and you can remix a pheed. Remix is the exact same thing as retweeting on twitter.
This feature allows you to look back at all the pheeds you have ever clicked “keep this” for. I think this is the best feature of pheed because no other social media site does this well. On Facebook you can like things, but it is hard to look back at everything you have ever liked. On Instagram you can like pictures. There is a page on Instagram that you can go to, to view all the photos you have liked, but it doesn’t show you all of them (I haven’t figured it out, but I think you can only see the last 30 photos or so that you liked) Pheed allows you to keep track of everything you wanted to keep and it lets you sort it by text, audio, photo, video, or broadcast.
Pheed gives you the option to charge anywhere between $1.99-$34.99 for a pay-per-view live broadcast or for your monthly channel subscription. Of course you have to split the proceeds with pheed 50-50.
This self-funded start up has topped twitter and Facebook in the app store and has generated millions of users in only a couple of months! Pheed clearly is having success with users, but is this just a fad? With the majority of users being teens, does pheed have the opportunity to make money or even grow to obtain older generations?
I am all for start-ups, but Pheed seems to be stepping on territory that isn’t theirs. With features way to similar to Facebook, Twitter, Instagram, and Tumblr are they going to be able to drive users away from those sites and towards theirs? It will be interesting to see if Pheed will do the impossible: become the new Facebook.