As I’m sure you all have noticed, there is no ‘dislike’ button on Facebook. You cannot anti-heart a photo on Instagram. And you cannot mark a tweet as your least favorite. Why is this? Well, let’s just imagine a social media world where you could do these things on Facebook, Instagram, and Twitter. It’s easy to envision feeds full of negativity and angst, whether it be toward a person, idea, or brand. Political Facebook statuses would explode, for example. Thus, social media founds have kept the platform as negativity-free as possible.
So, what’s a hater to do? Why, download the newly-released Hater app, of course! Created by Jake Banks, the app allows users to share photos of things they hate and get feedback from other users. The app itself looks quite a lot like Instagram, although the overall sentiment is obviously quite different. Here is a list of its key features, which I have taken from a Gadget Review article:
- Live streaming feed of Hates from people you follow.
- Take a photo with the Hater camera, add a filter then write a comment and share what you Hate!
- Write a Hate rant and share it with the people who follow you.
- Explore the most popular Hates!
- Share Hates anonymously under an Alter Ego.
- Instant sharing to Facebook and Twitter.
- Interact with friends by exchanging comments and Hates.
- Push notifications
- Geotag and Hashtag where and what you Hate.
- And much, much more.
I have two main questions concerning the Hater app. The first – is hate too strong of a word? I dislike a lot of things, but I’m not sure I hate enough things to get a lot of use out of this app. I also don’t think I like reading the word “hate” over and over again. To me, that gets exhausting and leaves me feeling drained.
Secondly, can an app based solely on hatred succeed? After all, haven’t we argued a strong case that humans are inherently good? If this is true, will people really use an app that they can be sure will provide them with negative feelings? I don’t think so. Banks says he created the app to allow people to express themselves more fully on social media. But since the app focuses strictly on hate, isn’t Banks just providing another emotionally unbalanced social media platform? The one feature of the app I could see myself getting on board with is the not yet released Hate For Good feature. This aspect of the app will allow people to create awareness for things they hate that have the potential to be changed or reformed. It could be a useful tool for brands. Without this feature, however, I have trouble seeing how Hater will be able to sustain a user base.